News and blogs from Zentron Consulting

Please refer to the German site for more articles.

Mi

30

Dez

2015

Zentron joins Chinaplas in Shanghai (25-28 April, 2016)

Zentron Consulting is presenting itself at Chinaplas, Asia's largest trade fair for plastics and rubber, which takes place from 25 to 28 April, 2016 in Shanghai.

  

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Do

25

Jun

2015

Zentron Consulting is expanding with an engineering division

Zentron Engineering
Zentron Engineering

Zentron Consulting, previously specialising in marketing in China, is now also offering engineering services (as an engineering firm) in mechanical engineering. The core competence for technical services remains in the Chinese market in technical services. Particularly for European industrial companies which would like to establish themselves in China, this combination of marketing and engineering offers interesting possibilities – thus, for example, the adaptation of products, services and processes to the Chinese market in a uniform and coordinated manner. 

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Fr

09

Mai

2014

Austrian Chinese Business Association appoints new board of directors – Janet Mo responsible for marketing and communications

New Board of Directors ACBA
From left: Georg Zanger, Janet Mo, Veronika Ettinger, Hongge Zhang, Peter Buchas

The Austrian Chinese Business Association (ACBA) announces the new Board of Directors and Advisory Board. Janet Mo, Co-founder and CEO of Zentron Consulting, has been appointed as the director in charge of marketing and communications.

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Di

08

Apr

2014

Online marketing in China: winning customers through internet

The internet within the Great Wall is an indispensable marketing tool
The internet within the Great Wall is an indispensable marketing tool

For many European companies, China is still the most interesting export market worldwide. The internet has also become an indispensable tool for sales, service and marketing in the Middle Kingdom. Until a few years ago, internet was mainly accessible in big cities. Nowadays it is available almost everywhere.  The number of internet users has grown from 80 million in 2003 to more than 600 million in 2013.

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Mi

12

Mär

2014

Zentron website now available in Chinese

Zentron Website in Chinese
Zentron Website in Chinese

Due to the increasing numbers Chinese companies who want to establish their presence in Europe, Zentron Consulting has upgraded its services to cater for the needs of such incoming businesses. Launching a Chinese website is one of the measures.

 

Earlier in March, Zentron also appointed an experienced marketing expert, Ellain Li, as the China Project Director based in Shanghai. 

 

Visit our Chinese website now!

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So

02

Mär

2014

Marketing veteran Ellain Li joins Zentron Consulting in Shanghai

Ellain Li, China Project Director
Ellain Li, China Project Director

Zentron Consulting has appointed Ellain Li, a marketing communications veteran, to be its China Project Director based in Shanghai.

 

Ellain Li has more than two decades experience in advertising and creative businesses. Her previous posts included Creative Director at Ogilvy and Chairman of SAC-Ogilvy Marketing in China. She was also involved in the planning and business development of the World Expo in Shanghai.

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Mi

02

Okt

2013

Veranstaltung CHinA: „Geschäfte machen in und mit China“ (Update: Fotos)

China und Österreich rücken wirtschaftlich immer enger zusammen, der bilaterale Handel floriert und Investitionen erreichten 2012 einen neuen Höchststand. Trotz wechselnder Weltwirtschaftslage bleibt das Vertrauen in den chinesischen Markt und dessen strategische und wirtschaftliche Bedeutung für österreichische Unternehmen ungebrochen.

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Do

08

Aug

2013

Ten tips for a successful trade fair in China

Trade shows are the most preferred communication channel for industrial purchasers.
Fig. 1 Trade shows are the most preferred communication channel for industrial purchasers.

Trade fairs and exhibitions are a vital sales and marketing tool in China.

 

According to a recent B2B International study, industrial buyers rated trade shows as the most favoured communication channel with potential suppliers (figure 1). Strategically selected trade shows ensure buyers get to know your company products and services, enable face-to-face communication and facilitate closing deals.

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So

09

Jun

2013

Seven myths about B2B marketing in China

Chinese companies make use of trade fairs to establish their presence among the relevant purchasers and to establish personal contacts. (Picture: NKE)
Chinese companies make use of trade fairs to establish their presence among the relevant purchasers and to establish personal contacts. (Picture: NKE)

European brands are popular in China. While country’s economy is booming, it is not easy European companies to build their success on the market.

 

China has taken over Japan and become world’s second largest economy. It is on its way to take over USA as the number one in world trade, according to experts. Many European SMEs are still testing the waters, with various degrees of success. What makes China so different? What are the common, sometimes wrong, perceptions of the market? How can companies make the right move into China?

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Do

09

Mai

2013

Does your company or brand have the right Chinese name?

The right Chinese name ensures a good start in China
The right Chinese name ensures a good start in China

“A Er Pai Mai Rui De”, “Ai Bi Ai Mu Ge Lai Fen Be Ge“, “Ge Lin Ce Ba Ke“, “Ai Si Ta Ai Mu Si Nai Te“, “A Te La Si Ke Pu Ke“…

 

It doesn’t only sound exotic to you; a Chinese businessperson or consumer would feel the same way too. The names above are just a few examples of Chinese names of European companies. They are pure phonetic translations of the European names and have absolutely no meaning in Chinese.

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Mo

06

Mai

2013

Press clippings / Pressespiegel April 2013

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Do

28

Mär

2013

Zentron Consulting – B2B marketing specialists for China take off

Wolfgang Gastner (l), CTO, and Janet Mo, CEO of Zentron Consulting OG
Wolfgang Gastner (l), CTO, and Janet Mo, CEO of Zentron Consulting OG

Zentron Consulting, specialised in business-to-business marketing in China, was founded by two professionals with more than 20 years’ work experience in China and Europe. The company helps European B2B companies establish or expand their presence in China by providing a full range of marketing services, from strategic advice to implementation of all activities on-site.

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