News and blogs from Zentron Consulting

Zentron created the Chinese name for Austria's prestige furniture brand TEAM 7. The name TIAN MU 恬木 (Transliteration/Pin Yin: Tián Mù) conveys the core values of the brand in two characters.

(Why is a Chinese brand name important and how can you create one? Read this blog.)

To enter the Chinese market, you need in-depth market knowledge, a clear strategy and plan, a reliable sales partner... and, last but not least, a suitable Chinese brand name. (Why is a Chinese name important? Read this blog.) The Chinese name for Lithoz, 俐陶智 (pinyin/transliteration: Lì Táo Zhì), created by Zentron, is distinctive, relevant and at the same time phonetically similar to the original name.                                                                                                                                                                                                                               

In order to make Biogena approachable for Chinese consumers, Zentron created a Chinese brand name: 葆淳 (pinyin/transliteration: Bǎo Chún). In addition to the phonetic similarity to the Latin name, the Chinese name also embodies the unique selling points of the brand.

(Why is a Chinese brand name important and how can you create one? Read this blog.)

Before the German software provider Theobald entered the Chinese market, founder Patrick Theobald was looking for a suitable Chinese brand name that would represent the company's values and resemble the phonetics of the German name. The name 德易普 (pinyin/transliteration: Dé Yì Pǔ) created by Zentron fulfilled both criteria.

Zentron Consulting is presenting itself at Chinaplas, Asia's largest trade fair for plastics and rubber, which takes place from 25 to 28 April, 2016 in Shanghai.

Zentron Consulting, previously specialising in marketing in China, is now also offering engineering services (as an engineering firm) in mechanical engineering. The core competence for technical services remains in the Chinese market in technical services. Particularly for European industrial companies which would like to establish themselves in China, this combination of marketing and engineering offers interesting possibilities – thus, for example, the adaptation of products, services and processes to the Chinese market in a uniform and coordinated manner. 

The Austrian Chinese Business Association (ACBA) announces the new Board of Directors and Advisory Board. Janet Mo, Co-founder and CEO of Zentron Consulting, has been appointed as the director in charge of marketing and communications.

For many European companies, China is still the most interesting export market worldwide. The internet has also become an indispensable tool for sales, service and marketing in the Middle Kingdom. Until a few years ago, internet was mainly accessible in big cities. Nowadays it is available almost everywhere.  The number of internet users has grown from 80 million in 2003 to more than 600 million in 2013.

Due to the increasing numbers Chinese companies who want to establish their presence in Europe, Zentron Consulting has upgraded its services to cater for the needs of such incoming businesses. Launching a Chinese website is one of the measures.

Earlier in March, Zentron also appointed an experienced marketing expert, Ellain Li, as the China Project Director based in Shanghai. 

Visit our Chinese website now!

Zentron Consulting has appointed Ellain Li, a marketing communications veteran, to be its China Project Director based in Shanghai.

Ellain Li has more than two decades experience in advertising and creative businesses. Her previous posts included Creative Director at Ogilvy and Chairman of SAC-Ogilvy Marketing in China. She was also involved in the planning and business development of the World Expo in Shanghai.

Trade fairs and exhibitions are a vital sales and marketing tool in China.

According to a recent B2B International study, industrial buyers rated trade shows as the most favoured communication channel with potential suppliers (figure 1). Strategically selected trade shows ensure buyers get to know your company products and services, enable face-to-face communication and facilitate closing deals.

European brands are popular in China. While country’s economy is booming, it is not easy European companies to build their success on the market.

China has taken over Japan and become world’s second largest economy. It is on its way to take over USA as the number one in world trade, according to experts. Many European SMEs are still testing the waters, with various degrees of success. What makes China so different? What are the common, sometimes wrong, perceptions of the market? How can companies make the right move into China?