News and blogs from Zentron Consulting

Zentron Consulting is presenting itself at Chinaplas, Asia's largest trade fair for plastics and rubber, which takes place from 25 to 28 April, 2016 in Shanghai.

Zentron Consulting, previously specialising in marketing in China, is now also offering engineering services (as an engineering firm) in mechanical engineering. The core competence for technical services remains in the Chinese market in technical services. Particularly for European industrial companies which would like to establish themselves in China, this combination of marketing and engineering offers interesting possibilities – thus, for example, the adaptation of products, services and processes to the Chinese market in a uniform and coordinated manner. 

The Austrian Chinese Business Association (ACBA) announces the new Board of Directors and Advisory Board. Janet Mo, Co-founder and CEO of Zentron Consulting, has been appointed as the director in charge of marketing and communications.

For many European companies, China is still the most interesting export market worldwide. The internet has also become an indispensable tool for sales, service and marketing in the Middle Kingdom. Until a few years ago, internet was mainly accessible in big cities. Nowadays it is available almost everywhere.  The number of internet users has grown from 80 million in 2003 to more than 600 million in 2013.

Due to the increasing numbers Chinese companies who want to establish their presence in Europe, Zentron Consulting has upgraded its services to cater for the needs of such incoming businesses. Launching a Chinese website is one of the measures.

Earlier in March, Zentron also appointed an experienced marketing expert, Ellain Li, as the China Project Director based in Shanghai. 

Visit our Chinese website now!

Zentron Consulting has appointed Ellain Li, a marketing communications veteran, to be its China Project Director based in Shanghai.

Ellain Li has more than two decades experience in advertising and creative businesses. Her previous posts included Creative Director at Ogilvy and Chairman of SAC-Ogilvy Marketing in China. She was also involved in the planning and business development of the World Expo in Shanghai.

China und Österreich rücken wirtschaftlich immer enger zusammen, der bilaterale Handel floriert und Investitionen erreichten 2012 einen neuen Höchststand. Trotz wechselnder Weltwirtschaftslage bleibt das Vertrauen in den chinesischen Markt und dessen strategische und wirtschaftliche Bedeutung für österreichische Unternehmen ungebrochen.

Trade fairs and exhibitions are a vital sales and marketing tool in China.

According to a recent B2B International study, industrial buyers rated trade shows as the most favoured communication channel with potential suppliers (figure 1). Strategically selected trade shows ensure buyers get to know your company products and services, enable face-to-face communication and facilitate closing deals.

European brands are popular in China. While country’s economy is booming, it is not easy European companies to build their success on the market.

China has taken over Japan and become world’s second largest economy. It is on its way to take over USA as the number one in world trade, according to experts. Many European SMEs are still testing the waters, with various degrees of success. What makes China so different? What are the common, sometimes wrong, perceptions of the market? How can companies make the right move into China?

“A Er Pai Mai Rui De”, “Ai Bi Ai Mu Ge Lai Fen Be Ge“, “Ge Lin Ce Ba Ke“, “Ai Si Ta Ai Mu Si Nai Te“, “A Te La Si Ke Pu Ke“…

It doesn’t only sound exotic to you; a Chinese businessperson or consumer would feel the same way too. The names above are just a few examples of Chinese names of European companies. They are pure phonetic translations of the European names and have absolutely no meaning in Chinese.

Zentron Consulting, specialised in business-to-business marketing in China, was founded by two professionals with more than 20 years’ work experience in China and Europe. The company helps European B2B companies establish or expand their presence in China by providing a full range of marketing services, from strategic advice to implementation of all activities on-site.