Zentron Consulting has appointed Ellain Li, a marketing communications veteran, to be its China Project Director based in Shanghai.
Ellain Li has more than two decades experience in advertising and creative businesses. Her previous posts included Creative Director at Ogilvy and Chairman of SAC-Ogilvy Marketing in China. She was also involved in the planning and business development of the World Expo in Shanghai.
“Ellain’s extensive experience in branding and marketing communications as well as her deep understanding in China enriches our team enormously,” said Janet Mo, CEO of Zentron Consulting. “The extended network will also improve our service to clients both in Europe and China.”
Zentron Consulting, based in Austria, supports European business-to-business companies to build a sustainable success in China. The company provides a full range of marketing services – from market analyses, marketing strategy development, Chinese naming, localisation of contents, public relations and advertising, trade fairs, to training and seminars.