We open the door and ease your journey to China.

Establishing or expanding your presence in China?


Zentron Consulting supports European business-to-business companies who want to build a sustainable success in China. We provide a full range of marketing services - from solid and practical strategic advice to hands-on implementation throughout all assignments.


Selling to businesses is complex. And for Europeans doing that in China, it can be daunting. Find out how we can ease your business journey into China by talking to us today.

Analysis / strategy

Market analysis strategy

Your roadmap to success... more 

Chinese naming

Chinese names

Best names for your company and brands... more

Translation/ Localisation

Localisation of marketing contents

Transformation of contents into Chinese... more 

PR / advertising

PR and advertising in China

Building brand awareness and image... more 

Internet marketing

Internet marketing in China

SEO, SEM and social media in China... more

Trade shows/ Events

Trade shows in China

From concept to implementation... more 

Training/ Coaching

Intercultural training

Cross cultural and more... more

About your team

Zentron Team

Who we are and why you can trust us... more

Telling "A Tree Story" in the Chinese language – a Chinese brand name for TEAM 7

A TEAM 7 distributor in China
A TEAM 7 distributor in China

Zentron created the Chinese name for Austria's prestige furniture brand TEAM 7. The name TIAN MU 恬木 (Transliteration/Pin Yin: Tián Mù) conveys the core values of the brand in two characters.



(Why is a Chinese brand name important and how can you create one? Read this blog.)


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Intelligent ceramics – Chinese naming for the 3D printing system provider Lithoz

The Chinese website of Lithoz
The Chinese website of Lithoz

To enter the Chinese market, you need in-depth market knowledge, a clear strategy and plan, a reliable sales partner... and, last but not least, a suitable Chinese brand name. (Why is a Chinese name important? Read this blog.) The Chinese name for Lithoz, 俐陶智 (pinyin/transliteration: Lì Táo Zhì), created by Zentron, is distinctive, relevant and at the same time phonetically similar to the original name.                                                                                                                                                                                                                               

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Nurturing and retaining purity – Biogena in Chinese

Biogena on WeChat
Biogena on WeChat

In order to make Biogena approachable for Chinese consumers, Zentron created a Chinese brand name: 葆淳 (pinyin/transliteration: Bǎo Chún). In addition to the phonetic similarity to the Latin name, the Chinese name also embodies the unique selling points of the brand.


(Why is a Chinese brand name important and how can you create one? Read this blog.)

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German virtues easily popularised - Chinese name for Theobald Software

A Theobald workshop in China
A Theobald workshop in China

Before the German software provider Theobald entered the Chinese market, founder Patrick Theobald was looking for a suitable Chinese brand name that would represent the company's values and resemble the phonetics of the German name. The name 德易普 (pinyin/transliteration: Dé Yì Pǔ) created by Zentron fulfilled both criteria.

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Zentron joins Chinaplas in Shanghai (25-28 April, 2016)

Zentron Consulting is presenting itself at Chinaplas, Asia's largest trade fair for plastics and rubber, which takes place from 25 to 28 April, 2016 in Shanghai.


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