Establishing or expanding your presence in China?
Zentron Consulting supports European business-to-business companies who want to build a sustainable success in China. We provide a full range of marketing services - from solid and practical strategic advice to hands-on implementation throughout all assignments.
Selling to businesses is complex. And for Europeans doing that in China, it can be daunting. Find out how we can ease your business journey into China by talking to us today.
Your roadmap to success... more
Best names for your company and brands... more
Transformation of contents into Chinese... more
Building brand awareness and image... more
SEO, SEM and social media in China... more
From concept to implementation... more
Cross cultural and more... more
Who we are and why you can trust us... more
To enter the Chinese market, you need in-depth market knowledge, a clear strategy and plan, a reliable sales partner... and, last but not least, a suitable Chinese brand name. (Why is a Chinese name important? Read this blog.) The Chinese name for Lithoz, 俐陶智 (pinyin/transliteration: Lì Táo Zhì), created by Zentron, is distinctive, relevant and at the same time phonetically similar to the original name.
In order to make Biogena approachable for Chinese consumers, Zentron created a Chinese brand name: 葆淳 (pinyin/transliteration: Bǎo Chún). In addition to the phonetic similarity to the Latin name, the Chinese name also embodies the unique selling points of the brand.
(Why is a Chinese brand name important and how can you create one? Read this blog.)
Before the German software provider Theobald entered the Chinese market, founder Patrick Theobald was looking for a suitable Chinese brand name that would represent the company's values and resemble the phonetics of the German name. The name 德易普 (pinyin/transliteration: Dé Yì Pǔ) created by Zentron fulfilled both criteria.
Zentron Consulting is presenting itself at Chinaplas, Asia's largest trade fair for plastics and rubber, which takes place from 25 to 28 April, 2016 in Shanghai.