As the Head of Marketing of NKE AUSTRIA GmbH (www.nke.at), Janet Mo spent the last ten years building a relatively new brand on the extremely competitive market. Now NKE is a well accepted premium brand in Europe and in certain countries in Asia and Americas. Her responsibilities included strategic planning, development and implementation of all marketing activities, such as press relations, online and offline advertising, trade shows, newsletters, SEO, social media events, presentation materials, lead generation/ management, etc.
At advertising agencies, Janet has managed projects for a wide variety of clients. Here are just a few business-to-business examples:
Launch of a unified visual identity for different business units and companies in China, including development, adaptation and training; Localisation of various corporate publications
Communications strategy, marketing materials including brochures, presentations, newsletters, etc. for the newly established Chinese plant
Janet also worked with other, mostly b2c, clients including Unilever, China Mobile, PepsiCo, AT&T, Seagram, HSBC, etc.